New Digital Product — For Independent Agents
Add Cyber Insurance to Your Book.
Add Cyber Insurance to Your Book.
Without Starting From Scratch.
A complete cold email system for independent agents who want to sell commercial cyber liability to small businesses — carrier breakdown, prospect filters, a 4-email sequence, and a step-by-step video walkthrough. Everything ready to load into Apollo.io today.
4
Ready-to-send email templates
15–20%
Commission on cyber policies
<10 min
Average time to bind a policy
$0
Cold email costs beyond Apollo
The opportunity most agents are missing
Every business with a computer
needs cyber coverage. Most don't have it.
Accounting firms, law offices, medical practices, IT consultants — they're all exposed and most have no idea. That's your market.
300% increase in attacks
Accounting firms have seen a 300% surge in cyberattacks since the pandemic. The demand for coverage has never been higher.
$450,000 average ransom
A Georgia CPA firm paid $450k to regain encrypted client files. Most small firms couldn't survive that — with or without paying.
15% already breached
15% of U.S. accounting firms have already experienced a breach — despite 99% saying cybersecurity was important to them.
Same-day binding
Unlike most commercial lines, cyber policies for SMBs can be quoted and bound in under 10 minutes. Low friction. High commission.
What's inside the system
Everything you need to go from
zero to first client.
Built by an independent agent who runs this exact system. Not theory — a working campaign you can launch this week. Includes a step-by-step video walkthrough so you can follow along in real time.
Step-by-Step Video Walkthrough — Included
A complete screen-recorded video walking you through every phase — from setting up your Apollo account to launching your first sequence. Watch it once, follow along, and launch the same day. No guessing.
Apollo.io Setup Guide (Phase by Phase)
Step-by-step instructions for setting up your account, connecting your sending email, warming it up correctly, and filtering your niche prospect list — without getting flagged as spam.
Prospect Filter Blueprint
Exact search filters for finding accounting and bookkeeping firm owners with verified emails. Job titles, company size, email status — all pre-configured so you're reaching decision-makers only.
4-Email Sequence — Copy & Paste Ready
A complete 18-day sequence with subject line A/B variations, real breach statistics, and a proven break-up email that often gets the highest reply rate of the series.
Carrier Breakdown
An honest breakdown of the top SMB cyber carriers — what makes each one different, which to lead with for which niche, commission rates, and the policy differentiators that actually close deals.
Campaign Benchmark Metrics
Know what a healthy campaign looks like. Open rates, reply rates, bounce rates — and exactly what to change if any number falls below target.
Repeatable Niche Framework
Once you've worked the accounting niche, the same system duplicates to law firms, IT consultants, medical offices, or any vertical you want to target next.
The 4-email sequence — preview
Emails that get opened.
Stories that get replies.
Every email has a specific job. Here's how the 18-day sequence is structured.
From: [Your Name] | To: sarah@smithbookkeeping.com | Subject: Quick question about Smith Bookkeeping and cyber coverage
Hi Sarah,
I work with accounting and bookkeeping firms to make sure they have the right cyber coverage in place — and I'll be honest, most of the firms I talk to either have nothing or have a policy that doesn't actually cover the threats they're facing.
Accounting firms have seen a 300% increase in cyberattacks since the pandemic. The reason is simple: client SSNs, tax returns, payroll data, and full business financials are worth far more on the black market than a credit card number.
I can typically get a firm like Smith Bookkeeping quoted and covered the same day — sometimes in under 10 minutes — and policies start around $30–$50/month depending on your size.
Worth a quick conversation? You can book a 10-minute call, reply here, or just reach me directly — whatever's easiest for you.
— Your full signature with Calendly link and quote link —
I work with accounting and bookkeeping firms to make sure they have the right cyber coverage in place — and I'll be honest, most of the firms I talk to either have nothing or have a policy that doesn't actually cover the threats they're facing.
Accounting firms have seen a 300% increase in cyberattacks since the pandemic. The reason is simple: client SSNs, tax returns, payroll data, and full business financials are worth far more on the black market than a credit card number.
I can typically get a firm like Smith Bookkeeping quoted and covered the same day — sometimes in under 10 minutes — and policies start around $30–$50/month depending on your size.
Worth a quick conversation? You can book a 10-minute call, reply here, or just reach me directly — whatever's easiest for you.
— Your full signature with Calendly link and quote link —
Hi Sarah,
Just following up on my note from earlier this week.
One thing I didn't mention: the biggest cyber threat hitting accounting firms right now isn't ransomware — it's wire transfer fraud. A client receives what looks like an email from your firm with updated banking details. They wire the money. It's gone.
Most standard business insurance doesn't cover this. Cyber liability does — and the carrier I use most for accounting firms has the strongest social engineering and funds transfer fraud coverage in the market for small firms.
If you already have cyber coverage, I'm happy to do a quick review at no cost. If you don't have anything yet, we can fix that fast.
Either way — happy to chat by phone, email, or grab a time on my calendar. Whatever works for you.
— Your full signature —
Just following up on my note from earlier this week.
One thing I didn't mention: the biggest cyber threat hitting accounting firms right now isn't ransomware — it's wire transfer fraud. A client receives what looks like an email from your firm with updated banking details. They wire the money. It's gone.
Most standard business insurance doesn't cover this. Cyber liability does — and the carrier I use most for accounting firms has the strongest social engineering and funds transfer fraud coverage in the market for small firms.
If you already have cyber coverage, I'm happy to do a quick review at no cost. If you don't have anything yet, we can fix that fast.
Either way — happy to chat by phone, email, or grab a time on my calendar. Whatever works for you.
— Your full signature —
Hi Sarah,
Two real stories worth knowing:
A Georgia CPA firm paid $450,000 in ransom to regain access to encrypted client files — and the data may still have been sold anyway.
A mid-sized accounting firm in the Southeast was hit with ransomware 48 hours before the April tax filing deadline. Systems went down. Deadlines were missed. Within 12 months, the firm had closed.
I'm not trying to scare you. I just think it's worth 10 minutes to know whether Smith Bookkeeping would survive something like this financially.
I can pull a same-day quote with no obligation. Book a time, reply here, or just call me directly — whichever is easiest.
— Your full signature —
Two real stories worth knowing:
A Georgia CPA firm paid $450,000 in ransom to regain access to encrypted client files — and the data may still have been sold anyway.
A mid-sized accounting firm in the Southeast was hit with ransomware 48 hours before the April tax filing deadline. Systems went down. Deadlines were missed. Within 12 months, the firm had closed.
I'm not trying to scare you. I just think it's worth 10 minutes to know whether Smith Bookkeeping would survive something like this financially.
I can pull a same-day quote with no obligation. Book a time, reply here, or just call me directly — whichever is easiest.
— Your full signature —
Hi Sarah,
I've reached out a few times and haven't heard back — totally fine, I know the inbox gets busy.
I'll leave you alone after this, but wanted to leave one thing behind:
If Smith Bookkeeping ever experiences a cyber incident and you don't have coverage in place, you're personally absorbing that cost. For most small firms, that's an existential event.
Whenever you're ready — today or six months from now — I'm easy to reach.
Take care,
[Your Name]
P.S. — If you already have cyber coverage, reply and let me know. I'll take you off the list — and I'm still happy to do a free policy review to make sure you're covered for what accounting firms are actually facing right now.
I've reached out a few times and haven't heard back — totally fine, I know the inbox gets busy.
I'll leave you alone after this, but wanted to leave one thing behind:
If Smith Bookkeeping ever experiences a cyber incident and you don't have coverage in place, you're personally absorbing that cost. For most small firms, that's an existential event.
Whenever you're ready — today or six months from now — I'm easy to reach.
Take care,
[Your Name]
P.S. — If you already have cyber coverage, reply and let me know. I'll take you off the list — and I'm still happy to do a free policy review to make sure you're covered for what accounting firms are actually facing right now.
Know your carriers
The carrier breakdown is included.
You'll know exactly which carrier to lead with for which niche, what makes each one different, and the policy features that actually close deals.
Cowbell
Primary workhorse
AI-driven risk scoring. Quote-to-bind in under 5 minutes. Deductible waiver program. Free resiliency tools for every policyholder.
Hiscox
Professional services
#1 rated for social engineering & wire fraud coverage. Upfort Shield included free. Cyber + E&O bundling. From ~$30/month.
Chubb Commercial
Upsell play
A++ AM Best rating. Best for larger or more complex SMBs. Prestige name for clients who ask about carrier strength.
Pathpoint
Safety net
E&S wholesale access. One submission, 30+ markets. Use when admitted carriers decline a class of business.
Everything in the download
One PDF. A complete system.
Formatted as a step-by-step course guide with a full video walkthrough. Watch the video, follow the PDF, and launch the same day.
🎬
Step-by-Step Video Walkthrough
A full screen-recorded video walking you through every phase of the system in real time — Apollo setup, prospect filtering, sequence building, and launch. Follow along on your own screen and have your campaign live the same day.
✅
Phase 1 — Apollo.io Account Setup
Free vs. paid plan breakdown, Chrome extension setup, profile configuration — everything before you touch a single prospect.
✅
Phase 2 — Secondary Domain & Email Warmup
How to protect your main business domain, connect a sending mailbox, and warm it up correctly so you land in inboxes — not spam.
✅
Phase 3 — Prospect List Building
Exact Apollo filters for finding accounting & bookkeeping firm owners with verified emails. 200–500 contact starting list strategy included.
✅
Phase 4 — Sequence Build + All 4 Email Templates
Step-by-step Apollo sequence setup with timing, settings, and the complete copy for all 4 emails — including subject line A/B variations.
✅
Phase 5 — Launch, Monitor & Optimize
Benchmark metrics, how to read your campaign data, A/B testing cadence, and the scaling playbook once your reply rate is proven.
✅
Carrier Differentiator Breakdown
Cowbell vs. Hiscox vs. Chubb vs. Pathpoint — commission rates, binding speed, sweet spot clients, and the pitch lines that close deals for each.
Is this for you?
Built for independent agents
who want a new revenue stream.
✓ This is for you if...
- ✓ You're a licensed independent P&C agent
- ✓ You want to add commercial cyber to your book
- ✓ You have (or plan to get) Apollo.io access
- ✓ You want a niche campaign that's ready to launch
- ✓ You're appointed with or plan to appoint cyber carriers
- ✓ You want a system you can repeat across multiple niches
✗ This is not for you if...
- ✗ You're not a licensed insurance agent
- ✗ You want a done-for-you service (see our waitlist)
- ✗ You're looking for a personal lines system
- ✗ You're unwilling to set up a cold email platform
- ✗ You need carrier appointments first (get those first)
One-time download
Get the complete system.
Launch this week.
One policy closed more than pays for this. Every client you keep compounds.
The Cyber Insurance Cold Email System
$70
One-time payment · Instant ZIP download — PDF guide + video walkthrough
- Step-by-step video walkthrough — follow along in real time
- 5-phase Apollo.io setup guide (PDF)
- All 4 email templates — copy & paste ready
- Prospect filter blueprint for accounting firms
- Carrier breakdown with pitch lines
- Campaign benchmark metrics & optimization guide
- Repeatable framework for any niche